KRYPTONITE BIKE LOCKS
To some, the city streets are a challenge. Kryptonite one-ups that challenge.
KRYPTONITE x OFF-WHITE™
To get a buzz going, Kryptonite teams with famed streetwear design house Off-White™ to drop a one-of-a-kind bike.
CAMPAIGN LAUNCH
The exclusive Off-White™ bike locked to Kryptonite billboard in Los Angeles. Through social media and the hashtags Kryptonite will drop hints at the bikes location.
SOCIAL
The internet takes notice.
OOH
In addition to the exclusive drop billboard. Kryptonite will place ads featuring run-of-the-mill bikes locked to ads on city streets.
OOH
Progressive billboard
After several days, once the subway billboard have become familiar, we’ll rip some of them out of the ground, leaving the bike perfectly secured to the hardscape, in an apparently failed attempt by bike thieves.
In-Store PoP
Ads in local bike shops.
